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Inside The Markup

The Markup Nominated for NIHCM Award

The award honors journalism that brought to light new evidence that advances the health system and the health of Americans

Digital graphic of two screenshots of stories from the Pixel Hunt series, layered on top of each other; to the right is the text "2024 Finalist Pixel Hunt” with the award name and NIHCM logo underneath it
The Markup

Two investigations in The Markup’s Pixel Hunt series are finalists for the 2024 National Institute for Health Care Management Foundation Data-Driven Storytelling Award. The award recognizes excellence in health reporting that is data-driven, sparks policy change, broadly informs the public, and/or stimulates conversation on timely issues, among other criteria.

In two investigations, The Markup discovered and disclosed to readers that we found the Meta Pixel sharing sensitive data about people who were visiting dozens of websites tied to the national mental health crisis 988 hotline and 12 of the largest drug stores. Each reporting effort resulted in tangible impact, from lawsuits to companies removing the pixel after we alerted them: 

A big congratulations to everyone who has worked on this series. Congratulations as well to our partner KFF Health News, who coreported our drug store investigation.

The Markup is continuing to investigate websites that have shared sensitive data through the Meta Pixel and other trackers. In November 2023, we found that Facebook watches teens online as they prep for college

Follow our full Pixel Hunt series for our investigations and impact. Congratulations to all of this year’s NIHCM award finalists.

We don't only investigate technology. We instigate change.

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